Dove Real Beauty: Mothers & Daughters - You Are Beautiful

I admit, I was the middle-aged woman crying in the school library.  While enjoying a coffee and perusing Facebook, I allowed myself to view a Dove video that a friend had shared.  There should be warnings on those things!!  Consider this my warning.  Viewing in public is not advisable. 



This video ties directly to chapter 5 in regards to self-concept and self-esteem.  Self-concept is the belief a person has about their own qualities.  This chapter points out that many of our self-assessments regarding our own appearance can be very distorted.  This video certainly highlights that!  Dove released several video variations of this same concept.  This particular one struck me the most because I have a BEAUTIFUL daughter.  It would hurt my heart if she developed a negative self-concept. 



Back to the video!  Basically, a woman is asked to describe herself to a sketch artist whom has never actually seen her.  The artist then asks someone else (in this video he asked her daughter) to describe the woman.  He produced two very different sketches.  You can imagine the rest.  Or.....just watch the video!



I imagine that Dove is jumping on board with the study mentioned in this chapter that states individuals who are made to feel more powerful, or have a higher self-esteem, spend more money on themselves.  It seems as though Dove is on a mission to increase the positivity of our own self-concept and, therefore, an increase in sales for Dove products.  Bring it on!  Who doesn't want more reminders that we are beautiful?