The Price is Right?

 

In our Marketing Research class, Omar announced that major companies will display different prices online depending on various factors.  Why had that never occurred to me before?  I did a little research and found an article in the Wall Street Journal about it.

Part of me feels infuriated but then another part is screaming, "Genius!"  Of course I understand that a Big Mac costs more in Jackson Hole, WY than it does in Bozeman, MT.  Why wouldn't those same pricing tactics be used for online goods/services?  This seems like a very sophisticated way to for a company to be focused on segmentation and targeting. 

Immediately I start wondering how I can use this information to my own advantage.  I'm selfish like that.  My husband and I need to book airline tickets to Durban, Africa this August (words of advice:  drinking too much at a fundraiser makes bidding on that African Safari seem like a brilliant move).

The information provided in the article claims that the location of the device makes a difference.  

  

 

It was also determined that the type of device being used to search was a factor.

 

Browsing history is also taken into consideration.

 

 

 

This means there is only one thing for me to do.  Does anyone have an antiquated PC with all the cookies deleted that is set up in the lowest income area of Montana that I could borrow?